// archives

Social Media

This category contains 13 posts

Five Lessons on Social Media from an Unexpected Source

I heard a fascinating (and funny) story the other day, detailing one person’s interaction with a consumer product manufacturer and their social media outreach program. Fascinating, because as the story unfolded, I kept getting these Aha! moments of insight – validating important concepts around building and fostering communities of practice. Funny, because some of the […]

Four Required Behavior Changes for Enterprise Social Media

Like many, I’ve been hearing plenty of breathless commentary about how the next generation of business software will incorporate social media aspects. I’m only cynical because of the hype volume; I’ve seen KM, intranet, and collaboration projects fail – but also succeed, some with great success and real business benefit delivered. However, I cringe a […]

Fragmentation of Social Sharing Environments

Progress requires innovation, success spawns imitation, competition requires differentiation – and after 7+ years of “Web 2.0”, there are multiple sharing environments vying for our attention (and participation). Content Creation Blogging has morphed beyond it’s “personal diary” origins; Blogger, WordPress, and the various CMS platforms have moved to become a long-format publishing platforms that continue […]

More Amazing Social Media Statistics

A follow-on from my last post; speaking of interesting Social Media statistics … would you believe … If Facebook were a country, it would be the world’s 4th largest 80% of companies are using LinkedIn as their primary tool to find employees In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen 80% of […]

Five Stages of Twitter Relevance

I’m already fielding internal (as well as external) questions about the application of Twitter in a manufacturing company, and I’m developing a reasonably good model, I think – one that will apply to the hard-core, salt-of-the-earth, manufacturing business leader that I’ve worked with at many organizations. This “maturity model” approach has been used before; back […]

Back to the Future: Twitter “microblogging”

“That’s pretty good, Johnny, but that ain’t the way I heerd it. . . .” I recall when all this “blogging” talk started, way back in 1999 or so (thanks to Hallett for a decent history). The idea was to post thoughts and feelings, observations about technology, society, or whatever – anything from a daily […]

RSS: Underappreciated Web 2.0 in the Enterprise

We added RSS capabilities to our internal PMO systems this past month, and traffic & content is already building up to become a valuable resource. Some have [correctly] noted that this increased visibility puts a bit more pressure on project managers and team members, to keep updating project blogs with pertinent information. This “time shifting” […]

No Silver Bullet for Group Collaboration over Distance?

Lots of organizations have to deal with the challenge of implementing standard work and best practices over physical distances. With sales offices, distribution centers, and manufacturing locations scattered across the country, what’s the best way to get people who know their stuff to collaborate on process improvement – and then take that knowledge back to […]

Success, Failure, and Insights after 12 Months of Internal Web 2.0

Different areas of our IT department are using internal blogs, wikis, and collaboration spaces, with varying degrees of participation, readership, and success. Some observations: Blogging is Easy … The blogs and wiki(s) have effectively removed the hassles of capturing and distributing information quickly. One important early decision was to not implement an editorial approval process […]

Five Best Conversations with my Meebo (web IM) Client

Back in January, I added the Meebo client to my blog page, and over the past few months I’ve learned a lot about web chat in general … There are other clients out there, and I’ve tried a few – most recently the AIM Wimzi, which came close to unseating Meebo as my web chat […]