I Hate the Business

Hmm, not quite ... how about I Hate "the Business" More specifically - I really am getting uncomfortable with the whole "IT and the Business" meme: ... demonstrating IT alignment with the business ... IT's relationship with the business ... IT and the business need to work together / build partnerships ... the Project is made up of the IT team and the Business team ... and so on. It's an unhealthy mind set to get into; when corporate IT,…

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Marketing a Startup Business (2 of 3)

author's note: 2nd of 3 parts of an essay first published in 2000. Check out part 1 here ... jpm Starting in the Middle To get moving on step 1 – capturing the “vision” – we’ll start in the middle with the executive summary. This presentation will help gather the relevant “what”, “why”, and “how”, without going into too much detail or oversimplifying. A little structure now will allow you to quickly summarize the salient points into your elevator speech.…

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