Practical Examples of Value Creation: How will digital transformation create real value for a manufacturing company? Let’s use the factory floor as a testbed ...
A meaningful digital transformation will provide a compelling answer to a simple question: Why? This article focuses on Customer Value; how to create digital value that truly matters for your Customers. (Part of a series of articles about Enterprise Value Creation for Digital Business.)
The traditional org chart is all wrong. It puts the people that work directly with your customer at the lowest position on the pyramid. This makes the customer the least important person in the picture. Servant Leadership will flip that pyramid. What if your leaders saw their primary mission as support for those closest to the customer? What kind of difference would that have on customer loyalty and satisfaction?
It really doesn’t matter which functional area leads your Digital Transformation – as long as they realize that the role needs to understand this critical list of skills and experiences.