Making the internal pitch? Learn from the entrepreneurs
This article (see also here) led me to this next one (access limited by subscription, sorry) in Business 2.0, about making an effective pitch for a new business plan. The same tactics can and should be used when moving projects and initiatives forward in an "internal", corporate setting. Bullets from the article ... Elevator Pitch - This is the 30-second project summary that you must be able to deliver flawlessly. It's not good to babble, and it's OK to aggressively…