Who is Using the System? Tracking in the Enterprise
For years, web sites have been measured - and valued - by user traffic. Who is looking at this site? When are they coming, and how long are they staying? Driven by the advertising business model that values "impressions", web analytics have evolved in a number of ways; the interest has shifted from Passive to Active. Advertisers want to know who is clicking, selecting, comparing, buying, and abandoning. Games track Daily Average Users, Social Networks quantify contributions and visualize connections,…