Introducing Collaboration Tools? Three Required Personas for Success

When introducing collaboration tools to an organization - creating the corporate intranet, defining project sites in Sharepoint, etc. - there are multiple skills you must master - well, at least get better at. You need to capture the ideas and communicate the data such that your target reader understands what you are trying to convey - but you also have to help them locate it in the first place. Three personas you'll need to adopt, three sets of skills to…

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Customer DNA – A Different Take on Understanding Markets and Networks

My blogroll includes tech-focused blogs as well as general business sites (along with some humor). It's an interesting cross section, that allows me to see a wide variety of reactions to news such as MacTel, Office XML, Offshoring, and other things. The variety reminded me of an old thought exercise I led at a previous job, discussing CRM for the pharmaceutical industry and how it had so many meanings within the same relatively small group of people / departments. It's…

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