// archives

Social Networks

This tag is associated with 14 posts

Five Lessons on Social Media from an Unexpected Source

I heard a fascinating (and funny) story the other day, detailing one person’s interaction with a consumer product manufacturer and their social media outreach program. Fascinating, because as the story unfolded, I kept getting these Aha! moments of insight – validating important concepts around building and fostering communities of practice. Funny, because some of the […]

Fragmentation of Social Sharing Environments

Progress requires innovation, success spawns imitation, competition requires differentiation – and after 7+ years of “Web 2.0”, there are multiple sharing environments vying for our attention (and participation). Content Creation Blogging has morphed beyond it’s “personal diary” origins; Blogger, WordPress, and the various CMS platforms have moved to become a long-format publishing platforms that continue […]

Gartner Symposium 2010

Last week, I was able to attend this annual Gartner event – something akin to SAPPHIRE, the SAP uber-users group meeting, without the vendor specific rah-rah. An interesting event – 7400 attendees, over four days. A typical conference – multiple sessions along major tracks, and I bounced between sessions dealing with these issues: Master Data […]

The Magic In the Middle

I don’t know where I first heard that phrase, or what it originally meant, but I have been using it a lot in the last few weeks … Consider the entire potential population for any new idea, process, product, or system. You can generalize everyone into three Pareto-inspired groups … Top 20% – The folks […]

More Amazing Social Media Statistics

A follow-on from my last post; speaking of interesting Social Media statistics … would you believe … If Facebook were a country, it would be the world’s 4th largest 80% of companies are using LinkedIn as their primary tool to find employees In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen 80% of […]

eMail is Dead, Long Live Social Networking: Don’t Get Left Behind

via Fred Wilson – a stunning slide from Morgan Stanley’s recent Internet Trends report: The primary topic of the report is the growth and future prospects of the mobile internet – reason enough read through all 87 slides. However, I am slightly amazed by the fact that eMail runs second to the relatively new phenomenon […]

Business Benefits of Social Networks Exist, but …

When I see / read articles like this, or hear the breathless claims of vendors, pundits, and True Believers, I’ll privately chuckle to myself. All of this stuff – social networking, collaboration, and innovation – are 21st century takes on good old Knowledge Management (KM), circa 1998. Do these sound like presentations from your recent […]

Five Stages of Twitter Relevance

I’m already fielding internal (as well as external) questions about the application of Twitter in a manufacturing company, and I’m developing a reasonably good model, I think – one that will apply to the hard-core, salt-of-the-earth, manufacturing business leader that I’ve worked with at many organizations. This “maturity model” approach has been used before; back […]

Enterprise 2.1: Exiting the Trough of Disillusionment

“What will you do with that car if you actually catch it?” — what the cat asked the dog (from the Chicago Reader, circa 1989) So you’ve gone all “Enterprise 2.0”, spinning up a wiki, a blog, and a SharePoint or Drupal server inside your firewall. Now what happens? The groundswell of interest in “cool […]

The Right Web2.0 Tool for the Audience (Twitter, LinkedIn, Facebook)

The volume of Twitter posts popping up in my feed reader is ticking upward, a phenomenon I find interesting because of something I noted recently on LinkedIn. A few weeks ago, a new feature appeared, enabling me to report what I’m working on – Twitter for the office crowd. Always willing to try some flair, […]